For remodeling companies doing $1M+ · US
More booked estimates. More closed jobs.
We fill the calendars of remodeling companies with homeowners screened on scope, budget and timeline before they reach you. You keep doing the part you are good at: sitting at the kitchen table and closing the job.
No deck. We ask about your average ticket and close rate.
01 — Why you stopped answering agency calls
You have paid for this before.
Most remodelers we talk to have already hired someone. The retainer went out every month. What came back was a login.
Qualified leads, exclusive to you
Form fills, the same ones sold to three other companies
A dashboard so you can see everything
A dashboard you logged into twice
Full-funnel strategy
A monthly call about impressions
Brand awareness in your service area
Homeowners pricing a job a third the size of your average
A six-month ramp
Four months gone before anyone said the word estimate
We are not going to tell you that was bad luck. That is the standard product. A lead is a phone number. An estimate is a homeowner at the kitchen table with a budget and a spouse. Everything below is about the difference between the two.
02 — The real problem
You cannot see six weeks out.
Three jobs stacked this month. Then a hole in six weeks that nobody saw coming. Most of what you book still arrives through referrals and the truck, which means your revenue depends on luck, and luck does not show up on a schedule. You cannot forecast it. So you cannot plan cash against it, and you cannot commit to anything that costs money next quarter.
That is what makes you take the job you did not want. The crew has to eat. So you shave the number to fill a gap, and now that is your price. You drive forty minutes to quote someone who wanted a figure for insurance.
And it is why you are still writing estimates at 9pm. The day belongs to the crew, so the office work starts when they go home. Every quote goes through you. Nothing moves without you. Which means what you have built is not an asset yet. It is a job that happens to own you.
Next month is a guess
You can see what is booked
You take the job you did not want
You can turn it down
Shave the price to fill a gap
You hold your number
Cannot promise a good carpenter twelve months
You can hire
Every estimate goes through you
Someone else can run the quote
Revenue stops when you stop
The business is worth something without you
We are not going to tell you that booked estimates turn you into a business owner. They do one thing: they make the pipeline predictable.
Predictability is what lets you hire, hiring is how you get off the tools, and getting off the tools is when the thing you built starts being worth something. That is the whole chain. It starts with knowing what next month looks like.
03 — How it works
Scope of work.
Five line items. Four are ours. The fifth is yours, and we are not going to pretend otherwise, because nobody closes a sixty thousand dollar remodel over the phone on your behalf.
04 — What you get
What actually lands on your calendar.
Same homeowner, same ad, same week. One of these is what most agencies hand over. The other is what we book.
You quote a refacing job you would not have taken. Her husband was not home, so nothing gets decided. You follow up twice and hear nothing.
If any one of those gates fails, it never reaches your calendar and you are not charged the appointment fee.
05 — What it costs
A low retainer. Then a fee per estimate.
You have been quoted a flat monthly number before and had no way to tell whether it was working. This is deliberately not that.
The retainer
Covers the ads being built, run and watched, the booking pages, and the local search work. It is kept low on purpose.
The fee per estimate
A fixed amount for every homeowner who clears all five gates and lands on your calendar. Fail one gate and there is no fee.
Ad spend
Goes straight to Meta and Google on your own account. It is not marked up and it does not pass through us.
Most of what we make comes from the appointments, not the retainer. That is the point. If the gates stop producing, we feel it before you do, and you are not locked into paying for a dashboard while we work out why.
06 — Who we help
This does not work for everyone.
Four situations where we will tell you no on the call. Better you read it here than find out after you have paid us.
Average ticket under twenty-five thousand
The acquisition cost does not clear. You would spend more filling the calendar than the work returns, and we would both be able to see it by month three.
No slack in the build schedule
If you are booked eight months out, more estimates is not your problem. We would be selling you a queue.
Nobody to run the sales call
We book the appointment. Someone has to sit at that table and close it. If that person does not exist yet, hire before you advertise.
You need appointments this week
Paid acquisition takes a few weeks to find its footing in a new market. Anyone promising you next-week volume is selling you a list.
The version of this that works: an owner with room in the schedule, a ticket that clears the arithmetic, and someone who wants to stop being the only person in the company who can sell a job.
07 — The call
Twenty minutes. No deck.
We do the work before the call, not after you sign. By the time we speak we have already been through your market.
Where you sit in the map pack against the three companies taking the calls you are not getting. Which of your competitors have had ads running since spring, because nobody funds a losing campaign for eight months. We put it on the screen and walk you through it.
Then your side. Whether there is a pixel on your site at all. What happens to a homeowner who finds you at nine on a Saturday night, which is usually a form sitting in an inbox until Monday. By then she has three other estimates booked.
We will ask things that feel like a lot for a first call. Your average ticket. Your close rate on the estimates you actually attend. What you turned down last quarter and why. Without them we would be guessing, and you have paid someone to guess before.
You keep all of it either way. Take it to whoever is running your ads now. We would rather you had it.
And if we cannot see this working, we will tell you before the twenty minutes are up. Not a trial. Not a three-month test to find out together in month four.
No deck. We ask about your average ticket and close rate.
- 00:00Your average ticket, your close rate, and how far you are willing to drive.
- 00:06What you have already tried, and what it cost you.
- 00:11What we would run in your county, and in what order.
- 00:16The arithmetic, out loud. Yes or no, either way.